With GPT “disrupting” the content space and SEO being declared “dead” (yet again), it’s important to consider which content business cases are still relevant. Here are my thoughts on 6 cases: 1) Communities An online forum that has grown over the years and is not solely focused on facts and figures but on personal experiences …
Surviving the AI Disruption: Navigating the Content Website Landscape Read More »
Step 1: Acquire a Website at a reasonable price, the industry average is around 25-40x monthly net profit 3y+ history stable growth low volatility no PBNs, no spammy links, no messy 301s, no AI content Step 2: Use debt to leverage your equity  if you acquire a website at a 3x multiple, that’s a 33% …
6 steps to 10x your investment in a Content Site within 3 years Read More »
I’ve been recently talking to an enthusiastic Website investor. His case: “I understand and love diversification! Hence, I’ve acquired 10 US-based product review websites, each at around $20k.” 💥 A great example of the very same underlying issues, that led to the subprime mortgage crisis in 07. Here’s why: a) The investor bundled a couple …
Why This Website Investor’s “Diversification” Strategy Could Either Make or Break Him! Read More »
In the public markets, investors often have to choose a side: high-dividend vs. high-growth. The same goes for traditional alternative asset classes like real estate or venture capital. Or even more exotic ones like wine and art. While cash flow materializes the moment it’s paid and hence reduces risk, it gets almost always immediately taxed, …
3 months ago, Tiam and his M&A team presented a one-of-its-kind deal: acquiring a Content Site for $322,000 adj. L12M EBIT: $100,000 -> acquisition multiple 3.2x great stats, upward trend, low volatility, lots of low-hanging fruits 100% Seller-Side financing, zero down payment quarterly payments over the next 3y -> besides the payment deferment from ad/aff …
Seller Financing over 3 years? Reality vs. Fiction. Read More »
Here’s how it went down: our M&A team identified a top-notch content website off-market the asset owner was interested in selling for mid-6-figures short and partial main DD came back without a red flag, but the asset owner was very reluctant in sharing confidential data, even with NDA. So we moved any open topics to …
How we wired $690,000 and then the seller backed out from a website deal Read More »
low-hanging-fruit keyword optimization Go to Search Console Export your keyword data and filter for positions 4-15 Use GPT to prioritize keywords by topical clustering Start optimizing your topic clusters top-down, starting with the ones with the most low-hanging-fruit keywords to maximize your efforts by leveraging siloing in the process shout-out to Jake Ward for the …
As sold listings in the digital space are in the free fall, with Q4 2022 might turn out even worse, my prediction from last November in “5 trends (and 2 non-trends) in Content Website Aggregation for 2023” already turned into reality: A relatively constant supply meets a plummeting buyer base. 3 Implications: asset prices for …
The Decline of Digital Sales: A Grim Reality for Content Website Aggregation Read More »
As more funds and aggregators are emerging, for investors it’s preeminent to anticipate the performance of the operators. Here’s my 10-point fund operators evaluation cheat sheet: 1) Underlying asset class: How’s the return/risk ratio of the underlying asset class? -> Possible red flags: low margins, high competition, high acquisition multiples, high volatility, no diversification of …
Aggregators and Funds – How to separate the wheat from the chaff? Read More »
In the Content Website space, fix&flip strategies on an asset-per-asset basis are predominant. This approach is far from best practice, as you’re missing out on building a portfolio and thriving off the valuation arbitrage. Valuation arbitrage? Multiple expansion? That’s the very reason why you can acquire a Content Website for 2.5-4x while media companies like …
How valuation arbitrage is driving 56% of the value creation (or more?) at PE Read More »
