As sold listings in the digital space are in the free fall, with Q4 2022 might turn out even worse, my prediction from last November in "5 trends (and 2 non-trends) in Content Website Aggregation for 2023" already turned into reality: A relatively constant supply meets a plummeting buyer base.

The Decline of Digital Sales: A Grim Reality for Content Website Aggregation

As sold listings in the digital space are in the free fall, with Q4 2022 might turn out even worse, my prediction from last November in “5 trends (and 2 non-trends) in Content Website Aggregation for 2023” already turned into reality: A relatively constant supply meets a plummeting buyer base.

3 Implications:

  1. asset prices for 6-figure and upwards assets might drop even further
  2. the demand for remaining top-notch assets will remain stable
  3. “alternative” funding structures – according to FE international c. 32% of all deals are already implicating seller financing, earnouts, holdbacks, and similar structures – will increase, mitigating the risk from the seller by a performance-based structure.

Andrew’s Acquire recently launched their LOI builder, targeting exactly this: “Seller holdback and Seller financing” Is All-cash dead? Sellers will have to get more creative in structuring their deals, and adjusting their own risk while remaining attractive for sellers. credit image: Centurica Market Watch Insights listings by quarter / Nate Ginsburg