With GPT not only on the rise, but literally around the corner, EEAT is (again?) trending.And while many SEOs still thinking about which high DR link to buy, a couple of companies pioneered a way more elegant approach to authority.
Partnerships with renowned media publishers
example: https://coupons.businessinsider.com/
How is this working?
- renowned media publishers are partnering up with tech companies
- areas are often: – games
- coupons
- reviews
- curated shopping
How is this working?
- the partner often brings tech and data to the table, the publisher content, internal traffic and…
- …last but not least the brand and authority
- revenues are split
Advantages for both parties
- diversification
- content synergies – additional revenue – cross-selling
- optimized user experience
- holistic approach by covering the whole customer journey
Challenges
- The first partnerships are extremely hard to kick-off
- Working with large media companies takes time.Sometimes years. A couple of years.
Challenges
- The partner needs dedicated tech,industry leading skills and top-notch references
- Publishers are obsessed with UX and user first thinking, challenging the quality on every step
In the next years, with more and more SEOs spamming the SERPs with GPT content, Google might double-down on EEAT.
Becoming an authority will help – as it’s already helping today.Partnerships with publishers might broaden the reach even more.
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