Steal the 5 steps we used for going from 0 to 200,000 monthly users within weeks by internationalizing a Content Websiteย ย 

Steal the 5 steps we used for going from 0 to 200,000 monthly users within weeks by internationalizing a Content Websiteย ย 

Have the right strategy and setup in place ๐Ÿ“ˆ

  • think about your asset size and the competitiveness of the market
  • use subfolders or subdomains

Conduct Keyword Research ๐Ÿ”

  • understand how your international audience searches online and what keywords they use
  • long tail searches in Europe are not existent to the extent compared to the States. Examples, based on ahrefs:
    > US: 439k matching terms keywords around “lawn mower” with 2.6m volume
    > DE: 32k matching terms keywords with 658k volume

Use a local team to get the localization of the keywords right ๐ŸŒ

  • a GPT/DeepL-based approach won’t work (yet)
  • work with a local team to ensure the localization of keywords and content is culturally appropriate
  • adhere to local laws to avoid getting sued, e.g. imprint/ GDPR
  • auto translations might hurt your brand and rankings

Integrate local advertisers and partners ๐Ÿ“ฐ

  • you probably have to switch your advertising partners and onboard new ones
  • don’t underestimate the language barrier
  • use a local team to build out relationships with partners

Internationalizing your website is a complex process! Leverage GPT/AI tools to do the heavy lifting, finetune via local teams and take the time to plan and execute the right strategy โœจ