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Step 1: Acquire a Website at a reasonable price, the industry average is around 25-40x monthly net profit 3y+ history stable growth low volatility no PBNs, no spammy links, no messy 301s, no AI content Step 2: Use debt to leverage your equity  if you acquire a website at a 3x multiple, that’s a 33% […]

I’ve been recently talking to an enthusiastic Website investor. His case: “I understand and love diversification! Hence, I’ve acquired 10 US-based product review websites, each at around $20k.” 💥 A great example of the very same underlying issues, that led to the subprime mortgage crisis in 07. Here’s why: a) The investor bundled a couple

In the public markets, investors often have to choose a side: high-dividend vs. high-growth. The same goes for traditional alternative asset classes like real estate or venture capital. Or even more exotic ones like wine and art. While cash flow materializes the moment it’s paid and hence reduces risk, it gets almost always immediately taxed,

3 months ago, Tiam and his M&A team presented a one-of-its-kind deal: acquiring a Content Site for $322,000 adj. L12M EBIT: $100,000 -> acquisition multiple 3.2x great stats, upward trend, low volatility, lots of low-hanging fruits 100% Seller-Side financing, zero down payment quarterly payments over the next 3y -> besides the payment deferment from ad/aff

Here’s how it went down: our M&A team identified a top-notch content website off-market the asset owner was interested in selling for mid-6-figures short and partial main DD came back without a red flag, but the asset owner was very reluctant in sharing confidential data, even with NDA. So we moved any open topics to

low-hanging-fruit keyword optimization Go to Search Console Export your keyword data and filter for positions 4-15 Use GPT to prioritize keywords by topical clustering Start optimizing your topic clusters top-down, starting with the ones with the most low-hanging-fruit keywords to maximize your efforts by leveraging siloing in the process shout-out to Jake Ward for the

As sold listings in the digital space are in the free fall, with Q4 2022 might turn out even worse, my prediction from last November in “5 trends (and 2 non-trends) in Content Website Aggregation for 2023” already turned into reality: A relatively constant supply meets a plummeting buyer base. 3 Implications: asset prices for

As more funds and aggregators are emerging, for investors it’s preeminent to anticipate the performance of the operators. Here’s my 10-point fund operators evaluation cheat sheet: 1) Underlying asset class: How’s the return/risk ratio of the underlying asset class? -> Possible red flags: low margins, high competition, high acquisition multiples, high volatility, no diversification of

In the Content Website space, fix&flip strategies on an asset-per-asset basis are predominant. This approach is far from best practice, as you’re missing out on building a portfolio and thriving off the valuation arbitrage. Valuation arbitrage? Multiple expansion? That’s the very reason why you can acquire a Content Website for 2.5-4x while media companies like

The EmpireFlippers findings as well as data from Mushfiq have clearly shown, that self-managed Content Websites are, on average, a bad investment with negative ROI for retail investors. Nevertheless, there are Aggregators and Funds emerging, pioneering the space of investing in digital assets and solving the underlying problems: Professional DD, executed by teams with M&A