Are blogs still relevant in 2023? 🤔
With an ever-changing digital landscape and GPT on the rise, it’s a fair question. Let’s explore 10 recent statistics that prove blogs are very much alive and kicking, and why they should be part of your 2023 strategy. 🎯
🌐 Blogging by the Numbers: 10 Stats
- Content marketing generates 3x as many leads as traditional marketing. 🚀
- WordPress alone hosts 70 million new blog posts each month. 📅
- 77% of internet users regularly read blog posts. 👀
- 60% of consumers find blog posts valuable during the early stages of the buying process. 💳
- 51% of shoppers use Google to research purchases they plan to make online. 🔍
- Affiliate marketing spending in the US is expected to reach $8.2 billion by 2023. 💰
- Long-form content (over 3,000 words) gets 3x more traffic, 4x more shares, and 3.5x more backlinks than short-form articles. 📊
- 70% of consumers prefer to learn about a product or service through content rather than traditional advertising. 📝
- Blogs rank as the 5th most trustworthy source for gathering information online. 🏆
- A staggering 92% of content marketers include blog posts in their marketing strategy. 📝
🏁 Why Blogs Should Be Part of Your 2023 Strategy
Given these statistics, it’s clear that blogs remain a powerful tool for businesses and content creators. Here’s why you should include blogging in your 2023 strategy:
🚀 Boost SEO and Visibility
📢 Establish Authority and Trust
🎣 Generate Leads and Sales
🌱 Foster Community and Engagement
📣 Embracing Blogging in the Ever-Evolving Digital Landscape
By including them in your marketing strategy, you can boost your online presence, establish authority, generate leads, and foster community.