Are blogs still relevant in 2023? š¤
With an ever-changing digital landscape and GPT on the rise, it’s a fair question. Let’s explore 10 recent statistics that prove blogs are very much alive and kicking, and why they should be part of your 2023 strategy. šÆ
š Blogging by the Numbers: 10 Stats
- Content marketing generates 3x as many leads as traditional marketing. š
- WordPress alone hosts 70 million new blog posts each month. š
- 77% of internet users regularly read blog posts. š
- 60% of consumers find blog posts valuable during the early stages of the buying process. š³
- 51% of shoppers use Google to research purchases they plan to make online. š
- Affiliate marketing spending in the US is expected to reach $8.2 billion by 2023. š°
- Long-form content (over 3,000 words) gets 3x more traffic, 4x more shares, and 3.5x more backlinks than short-form articles. š
- 70% of consumers prefer to learn about a product or service through content rather than traditional advertising. š
- Blogs rank as the 5th most trustworthy source for gathering information online. š
- A staggering 92% of content marketers include blog posts in their marketing strategy. š
š Why Blogs Should Be Part of Your 2023 Strategy
Given these statistics, it’s clear that blogs remain a powerful tool for businesses and content creators. Here’s why you should include blogging in your 2023 strategy:
š Boost SEO and Visibility
š¢ Establish Authority and Trust
š£ Generate Leads and Sales
š± Foster Community and Engagement
š£ Embracing Blogging in the Ever-Evolving Digital Landscape
By including them in your marketing strategy, you can boost your online presence, establish authority, generate leads, and foster community.